GPPC- International Business and Digital Innovation
Discover your strengths and passions across various business specialisations while developing the essential skills needed for your future careers.
With International Business and Digital Innovation, students get an opportunity to experience digitalizing real businesses under the guidance of industry experts.
Students will approach businesses lacking digital presence, create and manage their social media profiles, and implement effective digital strategies to help these businesses flourish online. They’ll also empower business owners by teaching them how to digitally market their products, making a real impact while gaining invaluable experience in the field.
One more bite is the detail-oriented culinary subsidiary of ING that focuses on providing the tastiest, healthiest and diverse array of food and beverages with operations spanning across multiple campuses.
Internationalise your Business:
- International Trade Theories and Preparations
- Brand/Product Selection
- International Consumer Behavior
- Cross-Cultural Management
Digital Advertising and Content Marketing:
- Fundamentals and Theories
- Sales in the Fourth Industrial Revolution
- Content Strategy and Brand Management
- Content Creation and Video Analytics
Destination Management:
- Fundamentals of Marketing and Destination Management
- Event Planning and Coordination
- Digital Marketing Strategies
- Market Research and Idea Presentation
Become a Digital Entrepreneur:
- Emerging Digital Marketing Trends:
- Technologies in Digital Business Management:
- Digital Entrepreneurship
Singing Bull:
- Stock Market Foundation
- Stock Analysis
- Trading
Course Specification
- Module approved to run in 2024/2025
Course Title
- International Business and Digital Innovation
Total Study Hours
- 30 hrs
Module Title
- Internationalise your Business to Thailand
- Digital Advertising and Content Marketing
- Destination Management
- Become a Digital Entrepreneur
- Singing Bull
L01: Understand the fundamental aspects of the theories of international trade and policy analysis
L02: Understand the impact of culture on organisational behaviour and management practice
L03: Plan a digital marketing programmes to an organisation and its markets
L04: Plan and develop a digital marketing programmes to an organisation and its markets
L05: Analyse the influence of the dynamic digital environment on marketing activity and consumers
L06: Critically evaluate destination’s tourism potential and interpret market trends relevant to destination’s development
L07: Design new, destination specific tourism product via creation of development plan that increases destination’s competitive position
L08: Develope an effective strategy to promote unexplored destinations through local visits and experiences
L09: Demonstrate understanding of digital business management
L10: Demonstrate understanding of the concepts, theories and frameworks related to digital business management and e-businesses.
L11: Understand fundamentals of the stock market, trading strategies, and implement learned strategies to make informed investment decisions
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